Online campaigns
Luminis is a Dutch IT company that helps organizations innovate with cloud, data, and software solutions. They work for companies such as VanDijk, Huuskes, de Belastingdienst and more, combining craftsmanship and innovation. By sharing blogs, customer stories and white papers they establish a strong position as thought leader in the Dutch IT sector.
Client
To raise awareness about green computing and the environmental impact of IT, Luminis launched Cloud Cleanup Month: a month-long campaign existing of both internal and external events. Additionally, they released their Green Computing white paper. Check out my other portfolio project for the design of the white paper.
My responsibility for this project included writing the copy and creating the visuals that were used across all communication channels, including LinkedIn, Meta (Facebook & Instagram), newsletters, and the event pages on the Luminis website.
For the visuals, I created visual concepts inspired by imagery such as smog and clouds in combination with technology, to connect sustainability to the digital Cloud. Based on these visuals, I wrote interesting copy to inspire people to take action by signing up for an event or downloading the white paper.
Project
The campaign achieved strong visibility and engagement across channels:
LinkedIn: 34,807 impressions, average CTR of 0.30%
Meta (Facebook & Instagram): 449,465 impressions, average CTR of 3.31%
With this campaign, Luminis expanded their online reach and positioned themselves as a thought leader in green computing and sustainable IT. The cohesive visuals and copy helped the company spread their message on the importance of sustainability within the IT industry.
Results
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Figma board of all concepts and versions for the visuals of the campaign
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Overview of all visuals for the ads
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The final ads, with visuals and copy included