SEA Campaigns
To increase website traffic and generate quality leads, I set up and managed several SEA (Search Engine Advertising) campaigns for Luminis on Google Ads. These campaigns promoted the company’s services and expertise in areas such as AWS Consultancy, Azure Consultancy, RI&E applications, the Well-Architected Framework, and job vacancies.
In addition to these service-based campaigns, I helped launch Performance Max campaigns focused on Luminis’ career landing page and white papers, combining automation with targeted messaging to maximize reach and increase conversions.
My role involved:
Creating new and optimized landing pages designed for conversion
Writing ad copy for both the search and Performance Max campaigns
Monitoring campaign performance and continuously refining targeting and messaging
The campaigns were a mix of lead generation and recruitment, running continuously from Q3 2024 throughout all of 2025.
Luminis is a Dutch IT company that helps organizations innovate with cloud, data, and software solutions. They work for companies such as VanDijk, Huuskes, de Belastingdienst and more, combining craftsmanship and innovation. By sharing blogs, customer stories and white papers they establish a strong position as thought leader in the Dutch IT sector.
Client
Project
The campaigns delivered growth in both visibility and lead generation:
72.154 clicks
15,48% interaction rate
0,79% conversion rate
571,57 conversions
15–20 SQLs (Sales Qualified Leads) generated in 2025
These SEA efforts helped raise awareness for Luminis, leading to actual projects with the help of sales efforts. The Performance Max campaigns supported both recruitment and raising awareness goals by converting the correct audiences.
Results
Examples of SEA Ads
Visuals for Performance Max campaigns
